Introduction and objective:
Dietary supplements owe their popularity and prevalence to their relatively affordable price and wide availability. A key aspect is the promotion of these supplements directly to patients or indirectly through doctors and pharmacists. The aim of the article is to gather knowledge about various methods of supplement promotion, with emphasis on channels that reach patients directly, while also considering the role of new technologies.

Review methods:
Available works and current regulations regarding dietary supplements were analyzed, with emphasis on the methods of promoting dietary supplements published during 2006–2024.

Brief description of the state of knowledge:
The cafeteria of methods for promoting dietary supplements is wide. Television and radio, as traditional communication channels, still remain important aspects in building marketing strategies. However, in the dynamic world of emerging technologies, the mode of communication is changing. Digital and all forms of online promotion are becoming more attractive. An important aspect in medicine and the pharmaceutical industry, which gains significance year-by-year, is the utilization of artificial intelligence (AI)

Summary:
An important aspect in medicine and the pharmaceutical industry, which gains significance annually, is the utilization of Internet tools and new technologies. It is crucial to monitor the further development of promotional channels in the pharmaceutical market and the dietary supplements sector, as well as technology enabling precise attainment and effective communication, especially in the context of changing legal regulations and the aim to structure promotion in the broad realm of the Internet.