Introduction and objective:
Introduction of the prohibition of tobacco advertising and promotion is one of the scientifically proven effective measures to support public health policy. The publication analyzes legislative actions (at the global, European and national levels), undertaken within the scope of limiting advertising and promotion of tobacco products, in terms of the challenges connected with their implementation and compliance.

Review methods:
Three types of legal acts were analyzed (global, European and national) restricting the advertising and promotion of tobacco products: World Health Organization Framework Convention on Tobacco Control, European Union directives, and the Act of 9 November 1995 on protection of health against the effects of using tobacco and tobacco products.

Brief description of the state of knowledge:
Regulations on restricting tobacco advertising and promotion need to be updated in order to adapt them to the current challenges in terms of limiting advertising, such as the Internet, promotion of devices for heating tobacco products, or the admission of “information on alternative tobacco products”.

Summary:
The World Health Organization Framework Convention on Tobacco Control regulations on restricting tobacco advertising and promotion are defined in Article 13 of the Convention. In addition, in order to support the Parties in their proper implementation, Guidelines for implementation of Article 13 were developed. At the European Union level, the attempts to introduce first regulations restricting tobacco advertising and promotion began already in 1998. However, due to complaints to the European Court of Justice they finally came into force in 2003. Polish legislation, regulating the restriction of tobacco advertising and promotion in 1995, was one of the first in the world.